Founded in 2018 in Bauru, São Paulo, Ela Decora has quickly become a household name in the world of home décor. With a strong focus on authenticity, personalization, and emotional connection, the company offers more than products—it delivers a vision of what homes can feel like when curated with care.
From its beginnings as a digitally native brand to the opening of its flagship store in Bauru, Ela Decora has consistently placed its customers at the center of every decision. Whether someone is styling their first apartment or refreshing a family space, the brand delivers curated pieces that reflect the personality and purpose of each client.
What sets Ela Decora apart is its ability to blend form and function with story. The company’s co-founders, Patrícia Jorge Soalheiro de Souza and Bruno Tavares dos Santos, envisioned a space where interior design could become accessible, emotional, and real. Their approach—combining aesthetic sensibility with operational precision—has helped the brand scale without losing its boutique essence.
With over 2 million followers on Instagram, Ela Decora is more than a décor store—it is a source of daily inspiration for Brazilians. Its visual storytelling and practical tips foster a sense of community where design is not just admired but lived.
Technology also plays a vital role in the brand’s expansion. With tools like VTEX and Magis5, Ela Decora ensures that the customer experience is seamless, from digital browsing to delivery across the country. Its logistical operations in Extrema, Minas Gerais, complement the online journey by ensuring fast and reliable nationwide service.
Ela Decora is committed to making every corner of the home meaningful. Through thoughtful design, intuitive service, and a deep understanding of what homes represent, the brand continues to redefine how Brazilians engage with their living spaces.
To explore more and discover how décor can elevate your everyday, visit www.eladecora.com.br.